“Mustard does not exist on a hierarchy. Mustard exists, just like tomato sauce, on a horizontal plane. There is no good mustard or bad mustard. There is no perfect mustard or imperfect mustard. There are only different kinds of mustards that suit different kinds of people.”

“Howard not only believed that, but he took it a second step, which was to say that when we pursue universal principles in food, we aren’t just making an error; we are actually doing ourselves a massive disservice.”

“… I think most beautiful lesson, of Howard Moskowitz: that in embracing the diversity of human beings, we will find a surer way to true happiness.”

– Malcolm Gladwell

2 thoughts on “Malcolm Gladwell: Choice, happiness and spaghetti sauce

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