Depending on the context, depending on the outcome, choose your paradigm. You see, because both the paradigms are human constructions. They are cultural creations, not natural phenomena. And so the next time you meet someone, a stranger, one request: Understand that you live in the subjective truth, and so does he. Understand it. And when you understand it you will discover something spectacular. You will discover that within infinite myths lies the eternal truth. Who sees it all? Varuna has but a thousand eyes. Indra, a hundred. You and I, only two.”

– Devdutt Pattanaik

“Mustard does not exist on a hierarchy. Mustard exists, just like tomato sauce, on a horizontal plane. There is no good mustard or bad mustard. There is no perfect mustard or imperfect mustard. There are only different kinds of mustards that suit different kinds of people.”

“Howard not only believed that, but he took it a second step, which was to say that when we pursue universal principles in food, we aren’t just making an error; we are actually doing ourselves a massive disservice.”

“… I think most beautiful lesson, of Howard Moskowitz: that in embracing the diversity of human beings, we will find a surer way to true happiness.”

– Malcolm Gladwell